How BTS V, Kim Taehyung, became Paris Fashion Week's Most Talked About Guest

 Kim Taehyung, also known as BTS V, created a social media revolution since the announcement that he would attend this year's Paris Fashion Week as an special guest of the fashion brand Celine. 

Right after the confirmation, the social media wave that it created was something never seen before. 


Starting from his departure until his return to Korea, the kind of engagements that V generated was something never seen before in the fashion world, something that brands can only dream of. The most remarkable part being that while other celebrities are Fashion Week's usual guests, they do so as brand ambassadors, Taehyung took the spotlight being just a guest 

That being said, let's make a recap of some of the most amazing things that happened on SNS about our favorite guest star. 


Multiple tweets surpassing 100k likes (updated till 28/06/22)



Multiple tiktok videos surpassing 1M views (only videos tagged with his name, updated till 30/07)



Taehyung reached a peak of 100% as BTS Taehyung on Pinterest US search trends 



V was also trending at #23 on Google US Real-time trends, with him being the #1 related topic of the event. 





Trending on Facebook with 2M people talking about him 






Twitter: The only topic related to Paris Fashion Week trending at #1 worldwide and in the US; longest trending tags in 24hrs, trending for 9 hours before and after the event and entered the longest trending tags in 7 days; 17 real-time trending keywords 








On Instagram, Taehyung recorded to Most Liked Post related to the brand CELINE with 13M likes in less than a week. 




More than 100 guests invited to Paris Fashion Week by Celine. Hundreds of guests attending thruout the week, yet none of them had the impact and relevance that Kim Taehyung managed to get. Online and offline. Just listen to the crowd! 





And that's it. Period. 


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